Find out exactly why your
3-minute AI diagnostic that scores your pitch across every stage. No account needed upfront. Enter your email at the end to unlock the full report.
No account upfront. No credit card. Takes 3–5 minutes.
400+
founders diagnosed
4 stages
scored per pitch
3 min
to your diagnosis
£0
to start
See the difference in 90 seconds
Watch James shut down a bad pitch — then immediately engage when you lead with one sharp question.
How it works
From guesswork to a precise diagnosis in minutes
- 01
Answer 6–8 targeted questions
The AI interrogates your current sales approach — no softballs. It probes vague answers and pushes for specifics.
- 02
Get your FIND score
A breakdown across all four stages where SaaS demos live or die: Find the pain, Insight, Nail solution, Drive to decision.
- 03
Practice against a real AI buyer (paid)
Configure the exact buyer type you're trying to win. Run live voice sessions. Your score improves call by call.
What founders said
After their diagnosis
"I thought I had a product problem. Turns out I was pitching before I even understood what they needed. The diagnosis called it out in my own words."
SaaS founder
B2B HR tech
"I've done sales training before and it's always generic. This told me exactly where I was losing people — the F stage score was brutal but accurate."
Founder
Compliance SaaS
"The upgrade to voice practice changed how I show up on calls. Practicing against James the sceptical auditor is uncomfortable in the best way."
Founder
Fintech SaaS
Pricing
Start free. Upgrade when you're ready to practice.
No credit card required to get started.
Free
£0
No account needed
- ✓ Full 8-question FIND diagnostic
- ✓ Score across all 4 stages
- ✓ Diagnosis in your own words
- ✓ One fix recommendation
- ✓ Downloadable PDF report
- ✗ No voice practice
Core
£29
per month · cancel anytime
- ✓ Everything in Free
- ✓ 60 min voice practice / month
- ✓ All 25 pre-built buyer personas
- ✓ 1 custom persona (your real buyer)
- ✓ Demo call stage
- ✓ Screen share
- ✓ All 4 tone levels
- ✓ FIND scorecard after every session
- ✓ Delivery analysis (pace, fillers, talk ratio)
- ✓ Score history — track improvement
- ✗ No committee sessions
- ✗ No call stage selection
Extra minutes: £8 / 30 min · expire end of billing month
Pro
£79
per month · cancel anytime
- ✓ Everything in Core
- ✓ 180 min voice practice / month
- ✓ Committee sessions (2–4 personas)
- ✓ All 4 call stages (Cold Call / Discovery / Demo / Commercial)
- ✓ Unlimited custom personas
- ✓ Screen share
- ✓ Call stage score tracking
- ✓ Deal arc view — full sequence tracking
- ✓ Priority debrief — deeper coaching notes
Extra minutes: £6 / 30 min · expire end of billing month
FAQ
Common questions
What is the FIND Method?
FIND stands for Find the pain, Insight that reframes, Nail solution to their pain, Drive to a decision. Every SaaS demo lives or dies across these four stages. Your score breaks down exactly which one is costing you deals.
Do I need to sign up for the diagnostic?
No account needed. Enter your email at the end to unlock your full report. No credit card required.
What is the voice practice feature?
You describe a real buyer — or pick from 25 pre-built buyer types — and practice a live voice call against an AI that acts as that exact buyer. Choose your call stage: cold call, discovery, demo, or commercial. The AI disengages if you skip discovery, and opens up when you execute FIND correctly.
Can I cancel anytime?
Yes. Cancel from your account settings at any time. No questions asked.